The Mission of "CONSORZIO GRAGNANO CITTA' DELLA PASTA"
The corporate brand of quality promotion is the first goal of the Union in order to get new market shares. The strategy indicated from the Union for 3 year period 2004/2007 has been focused on a set of events in order to improve  the trade and consumer aware regarding the high standard of Gragnano pasta. To place the product in the high level of the Italian and foreign restaurant industry and to point out the historical know-how of Gragnano, will be the main points of the communication strategy